Culinary
A curated selection from my confectionery portfolio.


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I am a multi-disciplinary entrepreneur weaving together two passions: Heritage and Style.
After 20 years in finance, I pivoted to preserve my mother’s culinary legacy while empowering professionals to refine their executive presence. Supporting 45 agents early in my career taught precision, problem‑solving and how to build systems under pressure.
My portfolio is a duality of taste and aesthetics—authentic Singaporean flavours at the table, and sharp, strategic image consulting in the boardroom. I’ve rebuilt logistics from roses to hand‑wrapped bouquets, owning sourcing, production and timely delivery end‑to‑end.
Resilience shapes my work. Navigating health setbacks taught acceptance and deliberate action. I reclaimed independence, reframed constraints and chose to live well—proof that grace and grit can coexist.
Whether I’m refining a recipe or preparing a client for a keynote, the approach is the same: intentional decisions, timeless details, and a finish that feels honest. Relationships remain my anchor. If this resonates, I’d love to connect—over pastry, presence, or both.
Heritage Confectionery
Preserving Elsie Leong’s signature recipes. Bridging tradition and innovation with handcrafted tarts and cookies.
Image Consultancy
Leveraging financial acumen to build executive presence. Personal branding and corporate styling for the modern leader.
Reflections on entrepreneurship, legacy, and executive style. Read my latest articles on LinkedIn.
How 20 years of risk management prepared me for the unpredictability of the F&B industry.
Why your digital footprint is just as important as your handshake in 2025.
The emotional weight and business logic behind continuing a family tradition.
Tap to speak with my AI assistants. Experience the convergence of tradition and technology with these voice-enabled tools.
Speak to the AI to get instant, strategic image consulting advice for your next big corporate event.
Dictate a heartwarming, traditional gift note for your SOFLLE box, drafted instantly by AI.
+65 9233 0122
Member of BNI Crescendo
Connect on LinkedInhello@soflle.com
© 2025 Flora Leong