Personal Brand

FLORA
LEONG

"Culinary Entrepreneur & Image Consultant"

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Featured Works

Culinary

A curated selection from my confectionery portfolio.

SIGNATURE PINEAPPLE TARTS
SOFLLE 2 min read

SIGNATURE PINEAPPLE TARTS

1575 2
8 TREASURE BOX
SOFLLE 2 min read

8 TREASURE BOX

2520 5
Flora Leong
Flora Leong

About Me

I am a multi-disciplinary entrepreneur weaving together two passions: Heritage and Style.

After 20 years in finance, I pivoted to preserve my mother’s culinary legacy while empowering professionals to refine their executive presence. Supporting 45 agents early in my career taught precision, problem‑solving and how to build systems under pressure.

My portfolio is a duality of taste and aesthetics—authentic Singaporean flavours at the table, and sharp, strategic image consulting in the boardroom. I’ve rebuilt logistics from roses to hand‑wrapped bouquets, owning sourcing, production and timely delivery end‑to‑end.

Resilience shapes my work. Navigating health setbacks taught acceptance and deliberate action. I reclaimed independence, reframed constraints and chose to live well—proof that grace and grit can coexist.

Whether I’m refining a recipe or preparing a client for a keynote, the approach is the same: intentional decisions, timeless details, and a finish that feels honest. Relationships remain my anchor. If this resonates, I’d love to connect—over pastry, presence, or both.

My Ventures

SOFLLE

Heritage Confectionery

Preserving Elsie Leong’s signature recipes. Bridging tradition and innovation with handcrafted tarts and cookies.

KEYSTYLE

Image Consultancy

Leveraging financial acumen to build executive presence. Personal branding and corporate styling for the modern leader.

Thought Leadership

Latest Insights

Reflections on entrepreneurship, legacy, and executive style. Read my latest articles on LinkedIn.

EntrepreneurshipOct 2024

The Art of the Pivot: Finance to Food

How 20 years of risk management prepared me for the unpredictability of the F&B industry.

5 min read
Personal BrandingSep 2024

Executive Presence in the Digital Age

Why your digital footprint is just as important as your handshake in 2025.

4 min read
LegacyAug 2024

Preserving Heritage, one Tart at a Time

The emotional weight and business logic behind continuing a family tradition.

6 min read
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AI-Powered Voice Suite

Interactive Experiences

Tap to speak with my AI assistants. Experience the convergence of tradition and technology with these voice-enabled tools.

👔

The Keystyle Coach ✨

Speak to the AI to get instant, strategic image consulting advice for your next big corporate event.

🖊️

The Heritage Scribe ✨

Dictate a heartwarming, traditional gift note for your SOFLLE box, drafted instantly by AI.